Kimi Brand Book

The Starting Point

We aim to blend the rigor of technology with the nuanced warmth of humanism. Through Kimi's foundational Visual Infrastructure built upon expressive colors, rich symbolic language, precise typography, a refined tone of voice, and a unique De-coding texture, we deliver a consistent, clear, and professional image across all global channels. Ultimately, Kimi stands as the most trusted partner at the intersection of technological innovation and pioneering aesthetics. An intelligent mind evolving alongside you.

Logo System:
Core Geometry & Identity

The visual cornerstone of the Kimi brand — symbolizing rational order and creative tension.

Welcome to the Kimi Design & Brand System. This system defines the core foundation of how Kimi connects with the world. In an era of rapid AI evolution, clarity, consistency, and scientific humanism serve as our greatest strengths. This system encompasses the core building blocks of our visual identity, ranging from logo guidelines and structured grids to typographic principles. Designed as an open guide, it aims to inspire creativity rather than impose restrictions.

Color System:
A color palette full of heart and mystery.

Precision met with expression — a visual spectrum forged for rational clarity and dynamic exploration.

Centered around our signature brand blue, this complete color architecture seamlessly balances functional logic with emotional resonance. Through precise color hierarchy, it guides visual focus and establishes structure, ensuring brand consistency across all touchpoints.

Typography & Layout System:
Precision & Clarity

This typographic triad establishes a versatile Visual Infra — balancing the functional efficiency of Inter, the developer-grade precision of Geist Mono, and the literary warmth of Sentient.

The Kimi Grid System is built upon a unified architecture combining a standardized base grid and an expressive grid. The base grid enforces space and spacing through precise mathematical logic, ensuring seamless cross-platform consistency. Meanwhile, the expressive grid moves beyond singular layouts, offering flexible layouts for minimal-text and visually focused scenarios. This system serves both as a foundation for efficient execution and as a visual vessel where science and humanism converge.

UI Upgrade:
A Familiar Welcome Every Time You Open

We rethought Kimi from the ground up. Not just a visual refresh, but an experience that feels effortless from the moment you open it — like sitting down with a friend who knows you well.

Brand Visual Assets

Powered by our generative algorithms, the Kimi Visual Asset Generator translates complex data and dynamic prompts into a distinct visual texture — giving every brand artifact a unified De-coding texture while leaving infinite room for creative exploration.

Explore examples created with the generator.

Organic Digital Textures

Organic natural textures are transformed into digital pixel arrays, bridging natural order with algorithmic precision.

From web interfaces to terminal workspaces, these refined, noise-reduced textures create quiet and immersive canvas backgrounds. They bring high-performance technology into tactile, human-centered real-world environments.

Data Visualization:
Structure & Insight

A systematic framework designed to present complex data with clarity, precision, and purpose.

Data visualizations should employ principles of minimalism and reduction. A data visualization first and foremost has to accurately convey the data. It must not mislead or distort.

Brand Reality:
Physical Touchpoints

Grounding intelligence in physical form.

From office environments to brand collateral, our physical touchpoints maintain structural rigor, minimal aesthetic, and an enduring sense of quality.

Brand Film & Photography:
Science & Humanism

A visual language rooted in scientific curiosity and grounded in humanistic values.

The true fascination of LLMs lies not merely in what they already know, but in their posture toward the unknown: curious, avant-garde, relentlessly exploring, and ever believing in a better answer. This film is only the first step — our initial foray into Kimi's brand universe. In time, we hope Kimi is remembered not just as a model, but as an enduring force built to build.